The Art and Science of What Gets Cut

For me, choosing a real person to speak to is the most important part of writing a book, writing an article, or even giving a presentation. Having that person in mind keeps me focused, and always reminds me to think of who I’m serving.

So when it comes to editing down content and deciding what should stay or what should go, I just think of the person I’m writing to: would that person find this interesting? Yes! Then I’ll keep it in. Would they find this part dull? Well…yes. Then I’ll take it out.


What about you?

Have you tried writing to a specific person, when writing or giving a presentation? 


  1. Rob Stevens February 27, 2018 at 6:50 AM - Reply

    Love these episodes!!! Of course, I’m dying to know what the answer is that Marcus raised in talking about positive vs. negative feedback. What does the research say?

  2. Darcy Kelly February 27, 2018 at 7:18 AM - Reply

    Development teams use this same idea! It helps team members with understanding and conceptualizing requirements.

    • Meredith Bohling March 1, 2018 at 11:02 AM - Reply

      I love that idea!

  3. Jeremy Farrell February 27, 2018 at 7:28 AM - Reply

    No I haven’t, but I think that this is a brilliant idea, and I will put it into use tonight immediately!

    • Meredith Bohling March 1, 2018 at 11:01 AM - Reply

      Jeremy, I want to know if it works for you!

  4. Albert chitsiko January 22, 2019 at 11:32 AM - Reply

    Management gurus encourage measurement of plans. Reduce everything to figures hence insights to achieve something condensed

Leave A Comment