Invest in Your Strengths

Consider this: if you pose the question, “Will you grow the most in your areas of strength, or your areas of weakness?” to different countries around the world, every single one of them will have a majority choose “weaknesses” over “strengths.” Invest in your strengths. You will grow the most in areas where you are already strong. Click To Tweet

They couldn’t be more wrong. If you want to grow – if you want to be successful in any way in your career, your relationships, your life – you’ve got to focus on strengths, and manage around your weaknesses. This is true for two reasons:

  1. We should all be characterizing ourselves based on who we are, rather than what we lack. I hope you wouldn’t stay in a relationship with a person who is fixated on your flaws and how to improve them – yet so many of us have that relationship with ourselves.  Start with your strengths, and learn how to contribute them. It’s the healthiest, most productive, and most generous relationship you can have with yourself.
  2. Beyond the emotional benefits, you’ll also see the most return on investment if you invest your time in your strengths. You can grow incrementally in your areas of weakness, but research has proven you’ll grow exponentially in your areas of strength.

 First, it’s important that you understand exactly what a strength is: it’s not something that you’re good at, just like a weakness isn’t something that you’re bad at.  A strength is an activity that strengthens you. That you look forward to doing.  It’s an activity that leaves you feeling energized, rather than depleted. We all have things that we’re good at, but that we hate doing, right? Those are called weaknesses.

A strength is more appetite than ability, and it’s that appetite that drives us to want to do it again; practice more; refine it to perfection. The appetite leads to the practice, which leads to performance. Leveraging your strengths and managing around your weaknesses isn’t just about making yourself feel better. It’s about conditioning yourself to contribute the best of yourself, every day. It’s about performance.  Your strengths are more about appetite than ability. Click To Tweet

 Every one of us has unique strengths. And every one of us will contribute more when we take our strengths seriously, and intelligently leverage them for the benefit of the world. 



  1. Shirley Pethan April 24, 2018 at 5:41 AM - Reply

    Focusing on your strengths to grow and develop makes perfect sense to me. Are there any tools available that would help an individual identify what their strengths are?

  2. Marvin Ferguson April 24, 2018 at 6:05 AM - Reply

    My five : Woo, Empathy, Communication, Intellection, Positivity !!! I sold roofs, chased hail storms, made great money, but felt so empty. All I dream of is Public Speaking !!! I realize there are a lot of people who don’t read, and I love to, I love to learn and want to share what I learn.
    So is this wanting to be PS my appetite ?

  3. Marvin Ferguson April 24, 2018 at 6:06 AM - Reply

    PS… Marcus I would love to come to California and take you to lunch !!!! Let me know when !!! I need 4 weeks out to plan it.

  4. Gurleen Baruah April 24, 2018 at 9:08 AM - Reply

    I am an advocate of strengths. It started when I read your wonderful book “now discover your strengths” in 2014. That’s when I truly realised that human mind isn’t tabula rasa and we can’t just be good at anything we like under the sun. Each individual is born with innate talent, natural strengths. It’s definitely not a coincidence that talent is made of the same letters as latent. Talent is latent.
    My top 5 strengths are:

  5. James November 22, 2019 at 3:17 AM - Reply

    Thank you so much! This is new information for me and I hope to add value to others with it.

    My son will attend college next year and I really want him to take the “Strengthfinder” test.

    How can he take this?
    We are from the U.S. but live and work in Eastern Europe.

    Thanks for your help!

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