For me, choosing a real person to speak to is the most important part of writing a book, writing an article, or even giving a presentation. Having that person in mind keeps me focused, and always reminds me to think of who I’m serving.
So when it comes to editing down content and deciding what should stay or what should go, I just think of the person I’m writing to: would that person find this interesting? Yes! Then I’ll keep it in. Would they find this part dull? Well…yes. Then I’ll take it out.