We’ve seen it a thousand times, in a thousand articles: Millennials crave feedback. But most of the “research” that supports this theory is wrong; millennials, just like other generations, don’t crave feedback. They crave attention.
We’ve read that the rise of social media has created the feedback loop that is now ubiquitous in business, and that to see what millennial workers want we need only look to Facebook. But that’s inherently wrong – no one uses Facebook, or Instagram, or Snapchat, because of the honest feedback they give you. They are means for positive attention.
If you want to engage your workforce – millennial or otherwise – give your employees the attention they deserve.